• Database Maintenance
Customer Details
Product Data
Marketing Information

• Prospect Sourcing
Own Data
Strategic Relationships
List Acquisition

• Customer Hierarchy
Marketing Databases
Parents
Dependants

• Offers and Initiatives
Campaign Creation
Initiative Design
Offer Set Up

• Demographics
Question Set Up
Data Collection
Analysis

• Mailings
Strategy
Creation
Output

• Outbound Calls
Planning
Scripting & Training
Calling and Monitoring

• Renewals Marketing
Offer Creation
Mailing
Outbound Calls

• Response Analysis
Initiative Response
Return on Investment
Customer Retention

• Subscriptions
Special Offers
Trials
Combos

• Memberships
Multiple Levels
Variable Periods
Automatic Renewals

• One-Off Orders
Clubs
Sets
Packs

• Payment Choices
Bill Me
Cash / Cards
Banking Instructions

• Gifts and Incentives
Offer Related
Time Restricted
Customer Based

• Web Ordering
Catalogue
Orders
Enquiries

• Up & Cross Selling
Percentage Up selling
Linked Sales
Value Increases

• List Broking
Counts
List Creation
Invoicing

• Sales Reporting
Dues Reporting
Source Reports
Cash Reports

• Contact Management
Call Logging
Call Recording
Letter Generation

• Diarisation
Call Backs
Letter Trails
Future Follow-Ups

• In Bound Call Handling
Office Hours
Out of Hours
Overflow

• Query Handling
Web
Phone
Post

• Document Scanning
Forms
Letters
Cheques

• Knowledge Base Help
First Line
Second Line
Technical

• Refunds
Requests
Authorisation
Repayment

• Satisfaction Follow Up
Web
Phone
Post

• Customer Service Reporting
Grade of Service
Type of Issue
Detailed Reporting

• Stock Control
Automated Stock Ordering
Multi – Warehouse
Pick, Pack, Despatch

• Personalised Printing
EazyPrints
EazyLetters
E-mails

• Mutiple Media
Physical
Electronic
Virtual

• Welcome Packs
Personalised Letters
Offer Specific
Presentation Packs

• Subscriptions
Main Label Runs
Back Copies
Claims

• Continuity
Regular Deliveries
Part Works
Regular Payments

• Returns
Processing
Authorisation
Refunds

• Goneaways
Processing
Updating Initiatives
Analysis

• Fulfilment Reporting
Stock Reports
Sales Reports
Financial Reports

• Sales Ledger Summary
By Product
By Client
By Region

• Credit Control
Statements
Calls
Debt Collection

• Multiple Methods of Payment
On-Line Payment Cards
Cash/ Cheques
BACS/ DD/ SO

• Cash Reconciliation
System Banking
BACS Receipts
Reconciliation

•Tax Control
Commodity Codes
Sales Tax
Mixed Rates

• Multi – Currency
Conversion Rates
Payment Rates
Base Rates

• Earnings
Deferred Revenue
Unearned Income
Dept Related Earnings

• Purchase Handling
Purchase Invoices
Margin Validation
Query Handling

• Financial Reporting
Debtor Reports
Earnings Reports
Sales Ledger Reports

• Intranet
Department Profiles
User Aids
Corporate Communication

• Extranet
Customer Information
Order Processing
Contact Forms

• Internet
Brochure
Cart
Portal

• Sound & Vision
Sound Clips
Streaming Video
E-Greetings

• Shopping
Catalogues
Secure Transactions
Order Confirmation

• Registration
VIP Lounge
Demographic Collection
Password Authorisation

• Broadcast
Interviews
Web Casts
Broadband

• Advertising
Banners
Sponsorship
Showcases

• Reporting
Visits
Tracking
Orders